Yatooq Coffee – Ernst & Young Entrepreneur of the Year


From Riyadh Startup to business expansion Yatooq’s founder, Lateefa Alwaalan, has had an amazing road to success! Starting out as a business plan competition, while studying at the University of Washington in Seattle, Yatooq has been transformed into an emerging brand known throughout the Middle East.

The team at DETEKT are proud to be involved with Yatooq’s growth and to see firsthand the energy and passion that Lateefa brings to her business. Being awarded the Ernst & Young Entrepreneur of the Year for Saudi Arabia is a testament to her hard work and commitment.

Working globally the team at DETEKT value designing products of cultural significance. Our design process seamlessly draws together the key design elements that connect with the target market, creating strong consumer acceptance and providing the foundation for rapid sales growth. For a culture with values as rich and established as those found in the Middle East product design is a critical step in the development of any new consumer product brand.

To experience for yourself the convenience of Yatooq’s Arabic Coffee Makers and their good tasting coffee proceed to visit their website to learn more.