OUR VISION

Detekt is a product development company that exists to create extraordinary experiences for clients and stakeholders. We achieve this by developing innovative consumer and commercial products that create social impact, harness the latest technologies and make our clients leaders in their industries. Our agile team-based organisation is made up of the brightest product designers, engineers and manufacturing specialists in Asia.

OUR TEAM

We have a talented team of designers and engineers that drive the product development process, moving step by step until ready for commercial manufacturing. We work with clients from all over the world, communicating over video conference calls, conducting workshops, using the world’s latest design, engineering and project management software tools to deliver results.

Daniel Roney

CEO / Head of Business Development

As the founding director of DETEKT in 2003, Daniel is the driving force behind its business development. Early in DETEKT’s history, Daniel identified a strategic marker: The world comes to Asia for manufacturing, however the core professional design and engineering services there were surprisingly limited, especially when proximity between designers, engineers and manufacturers is necessary to speed up the development process.

As a result, DETEKT moved it’s offices to Hong Kong in 2006 and started it’s operation in Shenzhen, China in the same year. This was followed by operations in Taichung, Taiwan and Bangkok in 2010.

Daniel holds degrees in Mechanical Engineering and Industrial Design from Monash University, Australia. In addition, he holds a Masters of Entrepreneurship and Innovation from the Australian Graduate School of Entrepreneurship, as well as an Asialink Fellowship in regional leadership from the University of Melbourne.

Winkle Liu

Head of Supply Chain Management

As Head of Supply Chain Management, Winkle plays a key role at DETEKT. He brings his professional experience in engineering and manufacturing technology to lead our team in Shenzhen.

After his graduation, Winkle held positions at a number of multinational companies as a mechanical engineer, designing a wide range of products from consumer electronics and toys to lighting systems. He later took a project management role overseeing the manufacturing of a wide range of projects.

Winkle also brings to DETEKT the experience of a senior project manager as well as product development manager in several Chinese manufacturing companies. He is experienced in project management systems and product engineering.

Anne Hsieh

Senior Client Manager

Anne’s main responsibilities are managing and coordinating project-related communications between clients and our internal team. She works closely with the Product Consultants, Project Managers and Development Team to ensure the clients have a great experience and outcome for their projects. Additional to the day to day client work she also manages the Digital Advertising for DETEKT.

She has worked in a range of multi-cultured companies, and has worked in experienced in account management and client management roles in China, Taiwan and USA for over 10 years.

Anne holds a degree in Business Administration from Michigan State University in USA.

Tim Chuamsakul

Senior Product Consultant

Tim has always enjoyed working with clients from all over the world. Since joining DETEKT in 2011, his goal has been to provide individual, start-up, and SMEs with the best product development strategy to turn their invention ideas into reality.

Pornchai Chaiseni

Head of Design & Development

A Design Strategist, Manager, Researcher, Academic Lecturer and Workshop Facilitator with over 20 years of experience in different fields of Product and User Experience design. With high expertise in understanding user behavior, social and business insights. Together with a strong knowledge and practical implementation on mass production.

Pornchai has designed products for many famous brands such as a washing machine for both SAMSUNG & LG and cooking appliances and refrigerator for TOSHIBA. He has won various international awards such as Good Design Award (G Mark) from Japan Institute of Design Promotion (2018). Pornchai also shared his extensive knowledge in the industry working parallely as a university lecturer in Thailand. His academic and professional design career covers many fields such as User Experience design, Sociological in design, Human-factors, Understanding Diffusion of Innovation, Service design.

Proficient in working in a multidisciplinary environment together with the team to create opportunities in the client’s business by using design driven methods and creative thinking. Pornchai always explores the possibility in every step with a participatory approach involving the client. He takes care in every small detail along the process leading to the best product implementation.

Soraya Pattanawong

Head of Business Systems

Beginning in an advisory role Soraya joined DETEKT to assist with its Asian expansion that began in 2006. Through her creative abilities and with her Asian cultural background she helped guide the organization through the early stages up to successful international business.

Her strengths are in cross cultural team development, engineering process and operational system implementation.

Prior to joining DETEKT Soraya worked at Australia’s Advanced Materials Centre in Melbourne, in the field of Polymer Engineering.

Soraya first completed a degree in Industrial Engineering at Silpakorn University, Thailand. After this she travelled abroad to Australia where she undertook a Post Graduate Diploma in Materials Engineering followed by a Research Masters in Materials Engineering at Monash University.

Warathaya Chinaprapath

Industrial Designer

Warathaya is an industrial designer with the knowledge in brand design. She completed a Bachelor’s Degree in Fine & Applied Arts, Industrial Design (BFA) from School of Architecture & Design at KMUTT in Thailand.

Prior to joining DETEKT, Warathaya worked as user experience innovations specialist in the world leader in culinary innovations company, brand designer in the brand-centric consulting group.

Warathaya brings her expertise in product design, graphic design along with brand building to the team. She enjoys expressing her creativity and making things visually appealing.

Yuttapichai Leelai

Product Development Engineer (Electronics)

Yuttapichai joins Detekt as Electrical Engineering Designer, he is a person in charge of the design, development and testing of electric and electronic systems of the products a company develops. Yuttapichai brings years of experience designing and building scalable, reliable and secure electrical applications and electronic systems of the finished product whilst his instinct of being the prizes and awards hunter during his study, this expertise provides a wonderful opportunity for him to understand the needs of innovators, startups and entrepreneurs and how important to have their works recognized in the fields.

“My favorite thing about being an engineer at Detekt is that every day brings new challenges and there are so many opportunities for growth with such hands-on cooperation among team players, I’ll make sure that products are developed to meet safety regulations and performance standards.” said by Yuttapichai.

Teammate values Yuttapichai as a person who is passionate about making a difference in the world through technology, he is kind of engineer that does not count hours but instead solves problems through a decisive thinking which has been standing out as his characteristic advantage resulted from experiences in the past when he worked as a lecturer at engineering school in the university and was assigned as a research assistant specialized in Medical Imaging System at National Science and Technology Development Agency.

More importantly, Yuttapichai brings his passion to R&D Team to develop innovative and practical products that make people’s lives easier and safe. Detekt is grateful to have Yuttapichai joining a team of electrical engineering designers, because our works need more than someone who has just a passion for Tech, our team also needs someone holding the ability to solve problems and think critically.

Wijitta Janla

Senior Administrator & Accountant

Wijitta is an accountant with an extensive background and experience in accounting and finance. She holds a bachelor degree in Accounting from Mae Fah Luang University in Thailand.

Prior to joining Detekt, Wijitta worked as an accountant in two international tax and accounting consulting firms.

Wijitta brings her expertise in accounting and finance to the team. She also works as a senior administrator to manage and support the team.

OUR PARTNERS

We work closely with a range of partners that complement the needs of emerging brands and high growth businesses that are launching innovative products. Together we are the leading ecosystem for product commercialization in Asia.